Cultural heritage, in all its forms, can benefit from technology for enhanced promotion, preservation, and visitor experience. ICT can not only make cultural institutions more accessible and efficient, but it also enables the conception of innovative digital products and services with direct impacts on key areas of public action. Indeed, by studying strategies for engaging audiences with new, immersive, and targeted visitor experiences, cultural assets become a powerful tool for reinventing and improving strategic public services, with significant benefits for sectors such as education, social, demographic, and urban planning research, tourism, territorial promotion, as well as providing support for professionals and businesses operating in the creative and technological fields.

EasyGov's solutions help institutions place heritage at the center of public strategies, creating value for citizens and fostering a more inclusive and interactive cultural experience.

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EasyGov's Professional Services

 

Context Analysis and Identification of Innovation Needs

Identifying the specific needs of the reference territory to best direct digital strategies for cultural enhancement.

Development of Enhancement Strategies

Creation of strategic plans for the promotion of and access to cultural assets, with a particular focus on studying the benefits for the recipients and the territorial impacts.

Design and Development of Innovative Digital Products and Services

Integration of technologies such as augmented reality and artificial intelligence, aimed, for example, at creating immersive and educational experiences, contributing to the enhancement of heritage.

Open Innovation and Business Engagement

Collaboration with creatives, companies, and startups in the cultural and technological fields to expand the offering of digital services and provide lasting support for the economic development of the creative and technological sectors.

Study of Sustainability Models

Design of economic models to ensure the long-term sustainability of cultural institutions and the digital products and services they implement.

Creation of Synergies with National and International Institutions

Strategic collaborations to strengthen the impact of cultural heritage on a global level and ensure the coordination of initiatives.

Organization of Events and Awareness Initiatives

Dissemination and training events to increase public awareness and stimulate demand for cultural services.
 

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Experience

The EasyGov team has consolidated experience in the design and implementation of national initiatives developed within the framework of the National Recovery and Resilience Plan, such as the Digital Ecosystem of Culture.
This project allows for the delineation of new models for an inclusive and accessible approach to experiencing heritage, creating a solid foundation for future cultural innovation initiatives.
 

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